If you want your dental practice to grow, focusing on new patient generations is an essential dental marketing ideas. Every practice loses 15-20% of its patient base annually due to natural attrition, so bringing in new patients is a must. This is an area where social media and direct mail can both bring results.

Facebook, in particular, can help generate new leads for your dental practice. The key is to post engaging content and make sure it stands out from your competition. You can try things like infographics, quotes, surveys, and statistics. In addition, you can offer free or discounted services, like teeth cleaning or whitening.

Innovative Dental Marketing Ideas to Attract More Patients

You can also use remarketing, which targets people who visited your website but didn’t contact you or book an appointment. This can be done through Google’s remarketing ads program.

Postcards and mailers are traditional marketing tactics that can still provide a good return on investment for your dental practice. For example, you can send out a “Welcome to the Neighborhood” postcard to new homeowners in your area. Lists of these residents are often available, and the card can be a great way to get your name in front of potential new patients.

Another dental marketing idea is to encourage your current patients to write reviews online. You can do this through email, or you could print review-requesting cards for your office. Encourage your team to share these cards with their friends and family, as well.